Digital Marketing Strategist
1 month ago
Location: Kopar Khairane, Navi Mumbai
We are seeking a highly skilled Campaign Manager and Analytics professional to join our marketing team at HR Yaar. This is an exciting opportunity for someone who enjoys working with data-driven insights to drive marketing campaigns across various channels.
Key Responsibilities:
- Develop and manage multi-channel marketing campaigns, focusing on paid advertising, SMS, WhatsApp, and display advertising.
- Collaborate with cross-functional teams to launch targeted campaigns for our captive audience.
- Set campaign objectives, KPIs, and budgets, ensuring alignment with our overall marketing strategy.
- Analyze campaign performance using analytics tools like Google Analytics, Zoho CRM, ERP, and Clevertap.
- Generate regular reports and insights to assess campaign effectiveness, identify trends, and recommend optimizations.
- Conduct A/B testing to refine messaging and targeting strategies.
- Manage relationships with external vendors and agencies.
- Present post-campaign analysis findings to stakeholders.
Requirements:
- Bachelor's degree in Marketing or a related field.
- At least 6 years of experience in campaign management and analytics.
- Proficiency in marketing automation tools (Clevertap, Adobe) and analytics platforms (Google Analytics).
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Excellent project management and organizational skills.
- Familiarity with SEO and social media marketing is a plus.
Estimated Salary Range: ₹1,200,000 - ₹1,800,000 per annum, based on industry standards and location.
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