Digital Marketing Strategist

1 month ago


Navi Mumbai, Maharashtra, India HR Yaar Full time
Campaign Manager and Analytics Role at HR Yaar

Location: Kopar Khairane, Navi Mumbai

We are seeking a highly skilled Campaign Manager and Analytics professional to join our marketing team at HR Yaar. This is an exciting opportunity for someone who enjoys working with data-driven insights to drive marketing campaigns across various channels.

Key Responsibilities:

  • Develop and manage multi-channel marketing campaigns, focusing on paid advertising, SMS, WhatsApp, and display advertising.
  • Collaborate with cross-functional teams to launch targeted campaigns for our captive audience.
  • Set campaign objectives, KPIs, and budgets, ensuring alignment with our overall marketing strategy.
  • Analyze campaign performance using analytics tools like Google Analytics, Zoho CRM, ERP, and Clevertap.
  • Generate regular reports and insights to assess campaign effectiveness, identify trends, and recommend optimizations.
  • Conduct A/B testing to refine messaging and targeting strategies.
  • Manage relationships with external vendors and agencies.
  • Present post-campaign analysis findings to stakeholders.

Requirements:

  • Bachelor's degree in Marketing or a related field.
  • At least 6 years of experience in campaign management and analytics.
  • Proficiency in marketing automation tools (Clevertap, Adobe) and analytics platforms (Google Analytics).
  • Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
  • Excellent project management and organizational skills.
  • Familiarity with SEO and social media marketing is a plus.

Estimated Salary Range: ₹1,200,000 - ₹1,800,000 per annum, based on industry standards and location.



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