
Beauty Brand Ambassador Coordinator
1 day ago
Sotrue is a leading beauty brand reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincare–makeup hybrids designed for Indian skin tones, climates and lifestyles.
Our mission is to make beauty simple, aspirational, and accessible for women in India. We achieve this by combining high-performance formulas, inclusive shades, and relatable storytelling.
Role Overview:
We are seeking a skilled Influencer Marketing Executive to drive influencer-led initiatives for Sotrue. The ideal candidate will be a creative, detail-oriented professional with a solid understanding of influencer ecosystems in the female beauty, skincare, and grooming space.
This role involves managing influencer collaborations and campaigns end-to-end to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.
Key Responsibilities:
- Develop and execute influencer marketing strategies tailored to Sotrue's beauty, skincare, & grooming categories.
- Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
- Plan and run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
- Collaborate with brand and creative teams to design engaging influencer briefs and ensure brand alignment.
- Negotiate contracts, manage budgets, and ensure timely deliverables.
- Monitor campaign performance, generate insights, and optimize future initiatives.
- Stay updated with trends in the beauty & personal care influencer space to keep Sotrue ahead of the curve.
- Maintain a structured influencer database with performance metrics.
What You'll Gain:
- Lead and scale influencer marketing for one of India's emerging beauty brands.
- Direct collaboration with a high-caliber leadership team.
- Ownership of strategy & execution in a high-impact role.
- Fast-track growth opportunities in the booming D2C personal care space.
- A creative, dynamic, and ambitious culture.
- Competitive salary and benefits.
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