Digital Content Specialist

1 week ago


Mumbai, Maharashtra, India beBeeDigital Full time ₹ 1,80,000 - ₹ 2,40,000
Senior Digital Media Coordinator Job Description

This role focuses on managing and implementing social media strategies across various platforms, including Instagram and LinkedIn.

About the Role:

  • The ideal candidate will own and execute comprehensive social media plans for multiple brands, ensuring consistent branding and messaging.
  • They will plan and schedule monthly content calendars in different formats, such as static, video, carousel, and story formats.
  • Developing compelling captions, hooks, and CTAs aligned with brand tone is essential.
  • The team collaborates on shoots, edits, and campaign launches.
  • Using insights to improve reach, storytelling, and performance is critical.
  • Researching competitor trends, audience behavior, and creator formats keeps content ahead of the curve.

Key Responsibilities:

  • Content creation and curation are key responsibilities.
  • Social media advertising and promotions are also essential.
  • Analytics and performance reporting are necessary.
  • Cross-functional collaboration with design, video, and content teams is vital.

Requirements:

  • At least 6 months of hands-on experience in social media work (agency or in-house) is required.
  • Fluency in Instagram and LinkedIn content strategies is essential.
  • Must be based in Mumbai with flexibility to attend weekday shoots (approximately 2 times a week).
  • Clear communication, time ownership, and love for content are necessary qualities.

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