
Digital Content Specialist
1 week ago
Content Creator Specialist
Job Description:We are a forward-thinking organization dedicated to delivering innovative digital solutions and achieving business objectives through bespoke web technologies and data-driven content strategies.
As a skilled Content Creator, you will play a pivotal role in shaping our brand narrative and collaborating with our Business Development team. This dynamic role combines content creation and marketing strategy, allowing you to hone your skills as a writer across various formats.
Key Responsibilities:- Create compelling content for multiple channels, including website blogs, landing pages, LinkedIn, newsletters, and ad copy.
- Ensure timely publication and adhere to best practices.
- Develop content strategies to enhance brand visibility, authority, and drive lead generation.
- Support the BD & Marketing team in creating pitch decks as needed.
- Analyze performance reports to identify opportunities for improvement.
- Collaborate with cross-functional teams to align messaging with overall brand goals and campaigns.
- Conduct research to identify new markets, assist with performance marketing & lead gen strategies, and research for sales & pitch strategies.
- Maintain brand consistency by adhering to tone of voice, style of writing, and strategies.
- 3-4 years of experience in content creation or strategy roles across different formats.
- Experience with CMS platforms like WordPress.
- Excellent editing, proofreading, and storytelling skills.
- A marketing-oriented mindset with creative and analytical thinking.
- Proven experience producing SEO-optimized articles using tools like Ahrefs, SEMrush, or Clearscope.
- Familiarity with analytics platforms like Google Analytics or HubSpot.
- Familiarity with LLMs and concepts such as AEO and GEO.
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