Marketing Strategy Specialist

7 days ago

Bengaluru, Karnataka, India beBeePerformance Full time ₹ 12,00,000 - ₹ 20,00,000

Job Overview

We are seeking a highly skilled and experienced Performance Marketing professional to drive customer acquisition and retention.

The ideal candidate will have at least 2 years of experience in Paid Media department with a proven track record of driving successful marketing campaigns.

Main Responsibilities:

  • Develop and implement performance marketing strategies to drive customer acquisition and retention.
  • Manage and optimize paid media campaigns across various channels, including SEM, display, social, and affiliate marketing.
  • Analyze campaign performance data to identify trends and opportunities for optimization.
  • Collaborate with cross-functional teams to ensure alignment on marketing goals and objectives.
  • Stay up-to-date on industry trends and best practices in performance marketing.
  • Lead a team of performance marketing specialists to execute campaigns and achieve KPIs.
  • Monitor and report on key performance metrics to senior leadership.

Requirements:

  • Bachelor's/Masters' degree in Marketing, Business, or related field.
  • Minimum of 2 years of experience in performance marketing, with a focus on paid media.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent communication and leadership abilities.
  • Experience managing a team of marketing professionals.
  • Certification in Google Ads and Facebook Ads is a plus.

Key Performance Metrics:

  • Campaign return on investment (ROI).
  • Cost per acquisition (CPA).
  • Conversion rate.

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