Product Growth Specialist

2 days ago

Coimbatore, Tamil Nadu, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Description

We are seeking a skilled Associate Product Marketing Manager – Growth Marketing to join our team. This role will play a critical part in shaping our brand presence, digital engagement, and go-to-market strategies.

  • Create compelling content (blogs, case studies, whitepapers, product decks, newsletters, social posts) that communicates Inforvio's value proposition.
  • Use Figma, Canva, and UI/UX design skills to create digital assets, campaign creatives, landing pages, and product visuals.
  • Drive digital marketing campaigns, community building, and brand growth across channels (LinkedIn, email, newsletters, and communities).
  • Translate product capabilities into customer-centric messaging, battlecards, and launch campaigns.
  • Conduct business analysis and competitor benchmarking to fine-tune our positioning in the lending SaaS domain.
Required Skills and Qualifications

To be successful in this role, you should have:

  • 0–1 years of experience in product marketing, growth marketing, or digital marketing (preferably SaaS/fintech).
  • Strong UI/UX design sense and hands-on skills in Figma, Canva, and other design tools.
  • Excellent content writing and storytelling skills with a portfolio of digital/marketing assets.
  • Exposure to digital marketing, email marketing, and community engagement strategies.
  • Ability to analyze markets, users, and competitors to generate actionable insights.
Benefits

We offer:

  • The opportunity to work at the intersection of product, design, and growth marketing.
  • A collaborative and innovation-driven culture.
  • Ownership & visibility in a fast-growing fintech product company.
What We're Looking For

We are looking for a dynamic individual who is passionate about product storytelling, design, and growth hacking. If you have a growth mindset, creativity, and the ability to thrive in a fast-paced startup environment, we encourage you to apply.

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