Digital Communications Product Strategist
3 days ago
About Times Internet
We are a digital products company that creates premium solutions to simplify and enhance lives. With a significant presence across various categories, including News, Sports, Fintech, and Enterprise solutions, we have a wide range of market-leading brands under our umbrella.
Our portfolio features iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Indiatimes, Whatshot, Abound, Willow TV, and Techgig, each crafted to enrich user experiences and bring them closer to their interests and aspirations.
As an equal opportunity employer, we strongly promote inclusivity and diversity. We are proud to have achieved gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.
We are driven by the excitement of new possibilities and committed to bringing innovative products, ideas, and technologies to help people make the most of every day.
About Times Prime
Towards a Digital Lifestyle Membership for Premium Content and Exclusive Member-Benefits
Times Prime members get exclusive access to 25+ subscriptions and 40+ curated benefits from leading brands across Entertainment, Shopping, Essentials, Health & Fitness, Content, Dining, Travel, and more.
VIP Access to Exclusive Premiers, Concerts, and Stand-up Shows
30+ leading players have partnered with Times Prime for customer gratification, acquisition, and other endeavors. Our clients include CitiBank, HDFC, Kotak Mahindra, IDFC First, Amazon, Tata Cliq, Samsung, Xiaomi, Flipkart, Myntra, and many more.
About the Role
We seek a strategic Associate Product Manager who will own the vision, strategy, and roadmap for data-driven decision-making, communication channel performance measurement, and tool development that provides insights to improve comms platform offerings for users.
Responsibilities:
● Prioritize product features based on business value, feasibility, and user needs.
● Collaborate with engineering, design, and analytics teams to deliver solutions on time and within scope.
● Monitor product performance post-launch and iterate based on user feedback and analytics.
● Align product initiatives with business objectives, ensuring a clear focus on driving outcomes like audience engagement, message and channel effectiveness, and operational efficiency.
● Stay informed about industry trends in communications, data, and analytics to identify innovation opportunities.
● Partner with Marketing, Operations, Product, and Support teams, Executives, and Data scientists to understand their needs and translate them into product requirements.
● Act as the voice of the customer, ensuring delivered solutions address key pain points and objectives.
● Define success metrics and KPIs for communications analytics products.
● Regularly report on product outcomes and communicate results to stakeholders.
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