Digital Content Strategist
14 hours ago
Company Overview: Attentive AI Solutions Pvt Ltd is a fast-growing vertical SaaS start-up that provides innovative software solutions for the landscape, paving & construction industries in the United States.
Estimated Salary: $80,000 - $120,000 per annum based on experience and qualifications.
About the Role:
We are looking for a skilled Digital Content Strategist to create engaging content and support content and product marketing initiatives for our B2B SaaS products. As a key member of our Marketing team, you will have the opportunity to develop and execute a comprehensive content strategy that drives business results.
Key Responsibilities:
- Create compelling marketing content driven by a clear understanding of our target audience and digital marketing channels.
- Develop well-researched, thoughtful blogs and long form content that resonates with our audience.
- Build content across various formats including industry white papers, ebooks, webinars, video content, and omnichannel marketing campaigns.
- Repurpose existing content into newer content pieces and formats to be used across the buyer journey.
Requirements:
- 3-5 years of B2B SaaS/Software marketing experience with a focus on content creation and content marketing.
- Prior experience in copywriting short-form content along with long form.
- Demonstrable ability to create excitement both internally and externally.
- Good understanding of experimentation and A/B testing.
- Experience in owning and exceeding content marketing targets.
- A degree in Marketing/Journalism/Communications or a relevant field.
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