B2B Marketing Strategist

4 weeks ago


Gurgaon, Haryana, India The Knot Worldwide Full time

B2B Marketing Specialist Role

The Knot Worldwide is seeking a highly driven B2B Marketing Specialist to join our high-growth Marketing team in Gurgaon. As a key member of our team, you will be responsible for developing and overseeing B2B marketing campaigns to promote our brands and platform to our vendors.

Key Responsibilities:

  • Develop and execute a comprehensive B2B demand generation strategy across 13 international markets.
  • Become an expert in the Indian market, understanding its dynamics, trends, competitive landscape, and customer behaviors.
  • Lead the planning, execution, and optimization of integrated marketing campaigns to generate qualified leads, nurture prospects, and convert them into customers.
  • Develop compelling and persuasive marketing content, including emails, whitepapers, case studies, blogs, social media posts, and more.
  • Implement effective lead generation programs to attract potential customers and manage lead nurturing efforts to move prospects through the sales funnel.
  • Collaborate closely with regional marketing teams in India to provide guidance, best practices, and support for local campaigns.

Requirements:

  • Experience in marketing specialist and demand generation roles.
  • Minimum 2.5-3 years of experience in marketing & sales, events, or PR agency.
  • Excellent communication & relationship building skills to engage with your target audience and design new strategies to grow the brand awareness.
  • Strong project management skills to bring a project to life and ensure all puzzle pieces fit together perfectly.
  • Accountability focused with attention to detail to constantly optimize performance and find ways to measure the impact.
  • Team player with a positive, proactive, and 'can do' pragmatic attitude with a strong personal drive to achieve success.


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