B2B Marketing Strategist
2 weeks ago
B2B Marketing Role Overview
The Knot Worldwide is seeking a highly driven B2B Marketing Specialist to join our high-growth Marketing team in Gurgaon. As a key member of our team, you will be responsible for developing and overseeing B2B marketing campaigns to promote our brands and platform to our vendors.
Key Responsibilities
- Develop and execute a comprehensive B2B demand generation strategy across 13 international markets.
- Become an expert in the Indian market, understanding its dynamics, trends, competitive landscape, and customer behaviors.
- Lead the planning, execution, and optimization of integrated marketing campaigns to generate qualified leads, nurture prospects, and convert them into customers.
- Develop compelling and persuasive marketing content, including emails, whitepapers, case studies, blogs, social media posts, and more.
- Implement effective lead generation programs to attract potential customers and manage lead nurturing efforts to move prospects through the sales funnel.
- Collaborate closely with regional marketing teams in India to provide guidance, best practices, and support for local campaigns.
Requirements
- Experience in marketing specialist and demand generation roles.
- Minimum 2.5-3 years of experience in marketing & sales, events, or PR agency.
- Excellent communication & relationship building skills to engage with your target audience and design new strategies to grow the brand awareness.
- Strong project management skills, with attention to detail and a data-obsessed mindset.
- Team player with a positive, proactive, and 'can do' pragmatic attitude.
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