Digital Engagement Manager

3 days ago

Lucknow, Uttar Pradesh, India beBeeEditor Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title: Social Media Editor

Our organization seeks an innovative and charismatic professional to lead our social media engagement strategies. This key role demands a visionary with expertise in social media trends, audience behavior, and digital storytelling.

  • Develop a comprehensive social media strategy aligned with the editorial goals.
  • Curate, create, and schedule compelling content across all social media platforms.
  • Collaborate with the editorial team to repurpose news articles and promote multimedia content relevant to current affairs.

Key responsibilities include:

  • Monitor social media channels for trending topics and reader engagement.
  • Respond to comments and messages in a timely and professional manner.
  • Foster a community around our social media presence, encouraging reader interaction and participation.

Additional responsibilities include:

  • Track and analyze key social media metrics.
  • Prepare regular reports on social media performance and provide actionable insights.
  • Use data-driven approaches to optimize content and posting strategies.

To succeed in this role, you must possess:

  • A Bachelor's degree in Journalism, Mass Communication, Marketing, or a related field.
  • 3-5 years of experience in social media management, preferably within the news/media or education industry.
  • Strong writing and editing skills, with a keen eye for detail.
  • Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
  • Knowledge of SEO best practices and web traffic metrics.

As a member of our dynamic team, you will have the opportunity to contribute to a leading media organization and shape conversations in the regional, educational, and youth-focused digital space.

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