Digital Marketing Strategist

1 week ago

Noida, Uttar Pradesh, India Buffalo Soldiers Full time
Overview

We are Buffalo Soldiers, a full-service integrated advertising agency with a digital heart. We help companies build brands through different layers of story-telling.

Salary

The estimated salary for this role is ₹40-50 lakhs per annum based on the job requirements and location in Noida, India.

Job Description

This position involves managing and optimizing Meta Ads (Facebook/Instagram) campaigns to drive results. The ideal candidate will have experience directly managing paid media strategies that drive results and be proficient in Facebook Ads, Instagram Ads, CRM, and campaign execution.

You will be responsible for analyzing the results and optimizing individual campaigns, owning, driving, and reporting on crucial marketing efficiency metrics such as CAC, LTV, and ROAS. You will also understand your target audience and customer behaviors, create strategies and campaigns, and analyze creative data to make recommendations to the design team.

The successful candidate will be an expert on the platform, acting as a vital resource for helping with training, questions, and troubleshooting customer issues. They will also manage client's advertising budget and drive success, perform deep data analysis to answer client's strategic questions, and drive action.

This role requires collaboration with our internal teams to shape new features and take ownership of customer service requests. You will also advise our Sales team on up-selling & cross-selling opportunities that will help our customers succeed.

  • Maintaining internal and external reports with relevant data.
  • Forecasting for potential clients and projects.
Required Skills and Qualifications

The ideal candidate will have:

  • 1-3 years experience directly managing paid media strategies that drive results.
  • Experience building campaigns/funnels within a CRM.
  • Certification(s) in Digital Advertising (i.e. DigitalMarketer, HubSpot, Facebook Blueprint, Google Ads, etc.).
  • Strong communication skills to ensure that workflow and timelines aren't hampered.
Benefits

We offer equity for every team member, loads of fun and good energy, and cake facials on birthdays.

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