Social Media Content Strategist

2 days ago


Kerala, India beBeeContent Full time ₹ 80,00,000 - ₹ 1,00,00,000

Job Opportunity:

We are seeking a highly skilled social media content strategist to develop and implement a comprehensive content strategy aligned with our brand and business objectives.

Main Responsibilities:

  • Create engaging, original content for various platforms including posts, reels, stories, short videos, etc. that drive results and increase brand visibility.
  • Design visual content using tools like Canva, Adobe Creative Suite, and other relevant software to enhance the overall aesthetic appeal.
  • Write compelling captions and platform-specific copy to maximize engagement and conversion.
  • Manage content calendars and post schedules to maintain consistency across channels and ensure seamless execution.
  • Analyze trends, hashtags, and algorithm updates to adapt content strategy accordingly and stay ahead of the competition.
  • Handle full community management: reply to messages, engage with followers, and grow brand presence through effective communication and relationship-building.
  • Plan and manage paid campaigns (Meta Ads & Google Ads) to reach target audiences and track ROI.
  • Drive lead generation and conversion through strategic content and CTA optimization.
  • Monitor and report performance metrics using analytics tools (e.g., Meta Insights, Google Analytics) to inform data-driven decisions.
  • Optimize content and profile performance for SEO and search visibility.
  • Continuously work to increase followers, boost customer engagement, lead generation, and enhance online reputation through targeted efforts.

Requirements:

  • Bachelor's/master's degree or Diploma or Certification in Digital marketing.
  • Minimum 2-5 years of proven experience in social media content creation independently.
  • Proficient in content design and video editing tools.
  • Experience with SEO, Meta Ads, and Google Ads.


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