Data-Driven Marketing Strategist

1 day ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Job Description

We are seeking a forward-thinking Performance Enhancement Lead to drive data-driven marketing transformation by integrating MarTech capabilities with robust data analytics.

This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI.

  • Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals
  • Drive performance marketing efficiency through the integration of Salesforce platforms and tools
  • Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud
  • Build and manage marketing automation frameworks using CRM and customer data platforms
  • Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights
  • Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction
  • Oversee implementation of personalization engines, recommendation systems, and ML models
  • Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations
  • Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution
  • Monitor and report on marketing performance metrics and lead performance enhancement initiatives
Required Skills and Qualifications

The ideal candidate will possess the following skills and qualifications:

  • 8–12 years of experience in MarTech, CRM, and Data Analytics roles.
  • Proven expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms.
  • Strong hands-on knowledge of marketing automation, web analytics (GA4), Tableau, and data storytelling.
  • Experience working with ML models in marketing contexts: lead scoring, segmentation, and churn prediction.
  • Understanding of AdTech integrations, CMS/DXP systems, and recommendation engines.
  • Demonstrated ability to partner with business and tech teams to drive measurable outcomes.
Benefits

This role offers a unique opportunity to join our team and contribute to driving marketing innovation and data-driven growth. The ideal candidate will possess the following benefits:

  • High ownership and ability to work across functions in a fast-paced setup
  • Excellent communication and stakeholder management skills
  • Passion for marketing innovation and data-driven growth

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