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CRM Senior Executive
2 weeks ago
Tide Platform is building a finance platform designed to save small businesses time and money. Our mission is to empower entrepreneurs and help them focus on what matters most - their business.
About the RoleAs a Senior CRM Executive, you will be responsible for developing and implementing key customer journeys for onboarding and activation. You will work closely with the Marketing team and other stakeholders to drive usage and activation of users through effective automated, personalized, and segmented marketing.
We are looking for a data-driven Senior CRM Marketing Executive who can use analytics to develop a test-and-learn plan to target our members with the right content at the right time. You will help develop the existing CRM strategy with a strong focus on driving all-important metrics through automation and personalization.
- 4-6 years of hands-on experience in Campaign Management Retention Marketing using platforms like Iterable, MoEngage, WebEngage, CleverTap, etc.
- Experience in segmentation and targeting
- Experience handling large amounts of data from different sources using BI tools like Looker, Tableau, etc.
- A/B and MVT testing experience
