Senior Brand Strategist

3 weeks ago


Bikaner, Rajasthan, India IIFL Finance Full time
Job Title: Senior Brand Strategist

We are seeking a highly skilled and experienced Senior Brand Strategist to join our team at IIFL Finance. This role offers an exciting opportunity to develop and implement comprehensive brand strategies that promote our image and values.

About the Role:

  • Develop and execute brand strategies that align with our company's overall marketing objectives.
  • Collaborate with internal stakeholders to create impactful marketing campaigns that resonate with our target audience.
  • Oversee the maintenance of our brand identity across all marketing materials and digital platforms.
  • Conduct market research and competitor analysis to gain insights into consumer preferences and market trends.
  • Leverage digital marketing platforms to increase brand awareness and engagement.
  • Develop compelling content that aligns with our brand tone, values, and objectives.
  • Monitor and analyze key brand performance metrics, reporting on brand KPIs and proposing adjustments to enhance brand performance.

Requirements:

  • Educational Background: A bachelor's degree in Marketing or a related field, with a post-graduate degree in marketing being a plus.
  • Experience: 5-10 years of experience in brand management, marketing, or related fields, preferably in the financial services industry.
  • Creative Skills: Demonstrated ability to think creatively and develop innovative ideas for brand promotions and marketing campaigns.
  • Communication: Excellent written and verbal communication skills to effectively convey brand messages and collaborate with internal teams and external partners.
  • Digital Proficiency: Familiarity with digital marketing platforms, social media, and online advertising.
  • Team Player: Ability to work collaboratively within a team environment and effectively manage multiple projects and deadlines.

What We Offer:

  • An estimated salary of $120,000 - $180,000 per annum, based on location and experience.
  • A dynamic and supportive work environment.
  • Ongoing professional development opportunities.


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