Strategic Marketing Leader

5 days ago

Mount Abu, Rajasthan, India beBeeAdvertiser Full time ₹ 9,00,000 - ₹ 12,00,000
Senior Advertising Strategist

We are seeking a highly skilled Senior Advertising Strategist to manage and optimize advertising campaigns, ensuring maximum return on ad spend (ROAS).

Key Responsibilities:

  • Advertising Campaign Management
  • Develop, execute, and optimize Meta Ads (Facebook & Instagram) for e-commerce brands.
  • Continuously analyze campaign performance and implement data-driven adjustments to improve efficiency.
  • Identify and test new audience segments, bidding strategies, and ad placements.
  • Scaling e-commerce stores with a focus on achieving high ROAS.
  • Market Analysis
  • Monitor market trends and conduct competitive analysis to identify emerging strategies.
  • Utilize Meta Ad Library and ad spy tools to research and replicate high-performing creatives.
  • Provide insights on creative performance and recommend optimizations.
  • Collaboration
  • Work closely with graphic designers and video editors to develop high-converting ad creatives.
  • Provide clear, detailed creative briefs to ensure alignment with marketing strategies.
  • Maintain effective communication with internal teams to streamline campaign execution.
  • Performance Tracking
  • Analyze key performance indicators (KPIs) and prepare performance reports.
  • Utilize data to adjust bidding strategies, audience targeting, and creative elements for better results.
  • Stay updated with changes in advertising platforms, algorithm updates, and industry best practices.

Required Skills & Qualifications

  • Proven experience in advertising for e-commerce businesses with a track record of high ROAS.
  • Strong expertise in Meta Ads (Facebook & Instagram).
  • Experience with Google Ads and TikTok Ads is a plus.
  • Analytical mindset with the ability to interpret data and optimize performance.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Strong communication skills for coordinating with design and video editing teams.

Bonus

Highly skilled professionals will be given opportunities to grow within our company.

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