Content Creator for Scalable Social Media Platforms
2 weeks ago
About Apna:
As a pioneering professional networking platform in India, we are on a mission to empower the country's working class with unique networking and skilling opportunities. Founded in 2019, we have become one of the fastest-growing unicorns, operating in 70+ cities across 20+ states.
We are backed by prominent investors like Tiger Global, Lightspeed, Sequoia, Owl Ventures, and Greenoaks Capital, with over $190 million in funding. Our goal is to create livelihoods for billions in India, with a strong presence of over 22 million users from 70+ cities and 200,000+ employers who trust our platform.
**Job Summary:**
We are seeking an experienced Content Creator to join our team and develop engaging content for our social media platforms, including Instagram, LinkedIn, YouTube, and Twitter. The ideal candidate will have a deep understanding of social media trends and be able to create content that resonates with our target audience.
**Responsibilities:**
- Create end-to-end content, including copy and visual direction, to align with our brand identity and messaging.
- Collaborate with our design team to execute content calendars and ensure seamless implementation.
- Work closely with content creators and editors to develop video concepts and ideas that meet our brand standards.
- Develop and implement a comprehensive social media strategy to scale our platforms and drive engagement.
- Monitor key performance metrics and provide regular reporting on growth and numbers achieved on social media.
- Contribute to lead generation through content creation and optimization.
**Requirements:**
- Deep understanding of social media trends and ability to stay up-to-date with the latest developments.
- Excellent research and analysis skills to understand our target audience and create relevant content.
- Strong collaboration and communication skills to work effectively with cross-functional teams.
- Able to write clear and concise scripts that align with our brand tone and style.
- Experience with creating engaging visuals and multimedia content for social media platforms.
- Familiarity with YouTube content creation and optimization strategies.
**Salary Estimate:** ₹8,00,000 - ₹12,00,000 per annum (depending on experience).
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