Content Strategist for Social Media Campaigns

1 day ago


Bengaluru, Karnataka, India Apna Full time
About Apna

Apna is India's largest professional networking platform, dedicated to helping the country's working class unlock unique professional networking and skilling opportunities.

We're one of the fastest-growing unicorns, currently operating in 70+ cities across 20+ states.

Backed by prominent investors like Tiger Global, Lightspeed, Sequoia, Owl Ventures, and Greenoaks Capital, we have received solid funding of over $190 million.

Our mission is to enable livelihoods for billions of Indians. With over 22 million users from 70+ cities and 200,000+ employers trusting our platform, India now has a new destination to discover relevant opportunities.

Job Description:Social Media Specialist Role

The successful candidate will be responsible for creating engaging content, executing content calendars, and collaborating with designers to develop video concepts.

Key Performance Metrics:

  • End-to-end content creation, including copy and visual direction;
  • Executing content calendars in collaboration with the design team;
  • Collaborating with content creators & editors to develop video concepts and ideas;
  • Social Media Strategy for Scaling Platforms;
  • Delivering results on key performance metrics;
  • Monthly Reporting of growth and numbers achieved ORM on social media;
  • Contributing to lead generation through content;

Requirements:

  • Researching and understanding the target audience to create relevant and appealing content;
  • Collaborating with content creators & editors to develop video concepts and ideas;
  • Writing clear and concise scripts that align with the channel's theme and goals;
  • Incorporating humor, storytelling, or educational elements to engage viewers;
  • Ensuring that scripts have a logical flow and maintain the desired tone;
  • Adapting scripts based on feedback from the content creator and team members;
  • Staying up-to-date with trends and changes in YouTube content to keep the scripts fresh and relevant;

Expected Salary: ₹800,000 - ₹1,200,000 per annum (approximately USD $10,500 - $16,200) depending on experience.

Experience: 1-3 years

Location: Bangalore (work from office)



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