Digital Marketing Leader for SEO and Content Creation
4 weeks ago
The Content Marketing Manager will lead a multi-team link building program responsible for creating engaging content that attracts backlinks from credible sites and partners across several education verticals and campaigns. You and your teams will plan campaigns, develop compelling linkable content, market that content to external sites, and track success through metrics like high-quality links earned.
This is a remote full-time contractor position based in the Philippines. You will be expected to work during 's Pacific Time business hours Monday - Friday. Additionally, you will use your own computer and have reliable access to high-speed internet.
Key Responsibilities:- Develop and implement a comprehensive strategy for link building and content marketing.
- Grow a link building organization skilled in content research, development, outreach, and earning high quality links.
- Manage overall link building team, including team leads and specialists among your direct reports.
- Conduct hands-on content development and link building while building and leading a team.
- Oversee marketing content creation, platform management, and performance metrics.
- Stay ahead of trends in content marketing, innovating regularly to leverage link building tactics before they become stale or ineffective.
- Identify interesting topics, perform competitor analysis, monitor trends, and analyze audience interests.
- Collaborate with PR to effectively pitch content to media sources and leverage partnerships for co-created content.
- Delve into data and insights to find unique perspectives and angles for campaigns.
- Champion AI-supported processes and tools to improve the quality and efficiency of link building.
- Measure effectiveness of campaigns and teams and strive for continuous improvements in metrics and performance.
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Noida, Uttar Pradesh, India Study Full timeJob DescriptionThe Content Marketing Manager will lead a multi-team link building program responsible for creating engaging content that attracts backlinks from credible sites and partners across several education verticals and campaigns.You and your teams will plan campaigns, develop compelling linkable content, market that content to external sites, and...
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