Digital Marketing Specialist

4 weeks ago

Noida, Uttar Pradesh, India Hindustan Recruitment Full time

Job Title: Digital Marketing Specialist

Job Summary:

At Hindustan Recruitment, we are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our digital marketing team, you will be responsible for creating and optimizing high-quality, SEO-driven content to improve search engine rankings and drive organic traffic. This role combines a deep understanding of search engine optimization (SEO) strategies with strong content creation skills.

Key Responsibilities:

  1. Content Creation with SEO Best Practices:
    • Write well-researched, original, and engaging articles, blogs, product descriptions, and web copy that align with the company's SEO goals.
    • Ensure all content includes targeted keywords, follows SEO guidelines, and aligns with the intent behind user search queries.
    • Craft meta titles, descriptions, headers, and on-page content that optimize both user experience and search engine rankings.
  2. Keyword Research & Integration:
    • Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to identify high-value keywords for content creation.
    • Use relevant keywords naturally within the content, ensuring they do not compromise readability or quality.
    • Implement long-tail keywords, related terms, and phrases to capture user intent and optimize for search queries.
  3. Content Optimization & Updates:
    • Continuously update existing articles and content to maintain relevance, boost rankings, and incorporate new keywords or search trends.
    • Optimize older articles by improving on-page SEO elements such as meta tags, image alt text, internal linking, and content structure.
    • Conduct regular audits of content performance and adjust strategies as needed to improve rankings and engagement.
  4. SEO-Friendly Content Structuring:
    • Ensure articles and blogs are structured in a way that enhances SEO performance, using headings, bullet points, short paragraphs, and internal links.
    • Optimize content for featured snippets, rich results, and voice search opportunities.
    • Use multimedia elements such as images, videos, and infographics to enrich content and improve SEO value.
  5. Collaboration with SEO & Marketing Teams:
    • Work closely with the SEO team to understand ranking objectives and align content strategy accordingly.
    • Collaborate with the marketing team to create content that supports broader digital marketing campaigns.
    • Align content with overall SEO strategy to improve rankings, authority, and online presence.
  6. Content Performance Analysis:
    • Monitor the performance of published content using SEO tools (e.g., Google Analytics, Google Search Console) and make adjustments based on performance metrics.
    • Track organic traffic, keyword rankings, and engagement metrics to evaluate the success of content strategies.
    • Prepare regular reports on the performance of SEO-driven content and suggest improvements based on data insights.
  7. Content Strategy & Planning:
    • Develop a content calendar that aligns with SEO goals, incorporating seasonality, trends, and business objectives.
    • Stay up-to-date on industry trends, algorithm updates, and content marketing strategies to ensure content stays relevant and competitive.
    • Identify new opportunities for content creation based on trending topics, audience needs, and competitor analysis.

Key Skills & Qualifications:

  • Bachelor's Degree in Journalism, English, Marketing, Communications, or a related field.
  • 2-4 years of experience in content creation with a focus on SEO.
  • Strong understanding of SEO principles and how content affects search rankings.
  • Experience using SEO tools such as SEMrush, Ahrefs, Moz, or Google Analytics to guide content strategies.
  • Excellent writing and editing skills with a keen eye for detail.
  • Ability to produce content that is not only SEO-optimized but also engaging and valuable to readers.
  • Strong knowledge of on-page SEO factors including meta tags, alt text, headings, and internal linking.
  • Familiarity with content management systems (CMS) like WordPress, Joomla, or Drupal.
  • Strong analytical skills to track content performance and make data-driven decisions.

Why Join Us:

  • Opportunity to be a key part of a growing digital marketing team.
  • Work in a dynamic and fast-paced industry with continuous learning opportunities.
  • Collaborate with SEO, marketing, and content experts to build effective strategies.
  • Gain hands-on experience with the latest SEO tools and trends, influencing a company's organic growth.

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