Digital Growth Strategist

11 hours ago

Belgaum, Karnataka, India beBeePerformance Full time ₹ 10,00,000 - ₹ 15,00,000
Performance Marketing Specialist

We seek a skilled Performance Marketing Specialist to manage our Google Ads function, driving growth and profitability through strategic planning, execution, and optimization.

Key Responsibilities:
  1. Campaign Planning & Execution:
  • Build, launch, and scale high-performing Google campaigns across Search, Performance Max (PMax), Display, Demand Gen, and YouTube.
  • Execute structured full-funnel strategies — prospecting, retargeting, and conversion-focused campaigns.
  • Own and optimize purchase event tracking, campaign attribution, and audience strategies.
Budget Management & Optimization:
  • Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on ROI, ROAS, CAC, and LTV.
  • Monitor campaign performance daily and take real-time actions for efficiency and growth.
  • Utilize Keyword Planner, Auction Insights, and advanced campaign diagnostics.
App & Offline Store Marketing:
  • Execute Google UAC campaigns for app installs and retention.
  • Strategize and run store visit, event-based, and hyperlocal targeting campaigns for offline activation.
Creative Collaboration & Content Development:
  • Collaborate with brand and graphic teams to define creative requirements for search copy, display banners, and video ads.
  • Share clear briefs with the shoot and brand team for performance-first creatives.
Research & Experimentation:
  • Conduct competitor research, keyword gap analysis, and e-commerce trend tracking.
  • Continuously test new ad formats, audience segments, and placements.
Reporting & Insights:
  • Prepare weekly and monthly performance reports for internal reviews.
  • Work closely with the Performance Marketing Manager to align Google efforts with broader business goals.

Must-Have Skills:

  • 3.5+ years of hands-on experience in managing large-scale Google Ads campaigns.
  • Deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics.
  • Mastery of Search, PMax, Demand Gen, Display, and YouTube campaigns.
  • Strong analytical mindset and proficiency in tools like GA4, Google Ads Dashboard, Keyword Planner, and Auction Insights.
  • High attention to detail and ownership mindset.

Preferred Qualifications:

  • Experience with Shopify, Firebase, and app tracking integrations.
  • Exposure to programmatic buying or affiliate/performance marketing.
  • Prior work on offline-to-online conversion tracking or store visit campaigns.

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