Data Analyst Associate

2 months ago

Hyderabad, Telangana, India UnitedHealth Group Full time

At UnitedHealth Group, we're committed to helping people live healthier lives and making the health system work better for everyone. We believe everyone deserves the opportunity to live their healthiest life, regardless of their background or circumstances. To achieve this goal, we're seeking a skilled Digital Analytics Consultant to join our Analytics Team.

The successful candidate will be responsible for working with a portfolio of clients to assist in defining and implementing measurement strategies that align with client marketing and business objectives. This will involve producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights. The role will also involve improving efficiency in clients' digital marketing strategies and increasing ROI.

Key Responsibilities:

  • Utilize Adobe Analytics and Adobe Workspace to set up and maintain tracking configurations for websites and digital media platforms, ensuring accurate data collection.
  • Generate and maintain regular reports and interactive dashboards using Adobe Analytics Workspace to visualize and communicate key performance indicators (KPIs) and other relevant metrics.
  • Dive deep into Adobe Analytics data to identify trends, user behavior patterns, and conversion paths, revealing hidden insights that drive optimization strategies.
  • Collaborate with marketing, UX/UI, and development teams to understand business goals and translate them into data-driven, insights into actionable strategies.
  • Craft compelling stories around data findings, transforming complex data sets into clear, understandable narratives that inspire strategic decision-making.
  • Develop and deliver presentations that combine data visualizations, insights, and storytelling to effectively communicate findings to both technical and non-technical stakeholders.
  • Continuously monitor data quality and proactively troubleshoot tracking issues, ensuring the accuracy and reliability of analytics data.
  • Regular interaction with stakeholders to understand new requirements.
  • Product/business/support monitoring and analyzing performances.
  • Generate insights and recommendations based on trends observed in the data, tie back to business initiatives and update business owners.
  • Use BI tools to showcase and evaluate the relationships between data fields and outcomes.
  • Produce tactical analysis and implications/recommendations in line with business expectations.
  • Managing team objectives tied to KPI/KRA.
  • Creating measurement strategies and translating business requirements into advanced technical solutions to continually optimize measure and improve outcomes.

Requirements:

  • Bachelor's/master's degree in Computer Science, Marketing, or related field.
  • 2+ years of experience in Adobe Analytics.
  • Experience in working with a Marketing/Business intelligence environment.
  • Experience in working with website optimization tools for A/B and multivariate testing.
  • High-level experience in data analysis techniques.
  • Proficiency in data visualization tools (e.g., Adobe Analytics Workspace) to create impactful dashboards and visual representations of data.
  • Proven effective presentation and storytelling skills with exposure to executive-level presentations.
  • Proven solid analytical mindset with the ability to uncover actionable insights and translate them into data-driven strategies.
  • Proven exceptional communication and storytelling skills to convey data findings and insights effectively to various stakeholders.
  • Proven problem-solving skills to identify tracking issues, data anomalies, and opportunities for optimization.
  • Proven ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously while meeting deadlines.

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