Digital Marketing Professional

2 weeks ago


Dombivli, Maharashtra, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000

Job Title: Social Media & Performance Marketing Executive

About the Role:
  • Social Media Management:

• Develop and implement monthly content calendars aligned with campaigns and business objectives.

• Collaborate with designers, video editors, and copywriters to create engaging posts, reels, shorts, and stories.

• Publish daily content across Instagram, YouTube, Facebook, and LinkedIn.

• Write compelling captions & CTAs to boost engagement and conversions.

• Manage community interactions (DMs, comments, Telegram groups, WhatsApp broadcasts).

• Track and share user engagement insights with the team.

  • Performance Marketing:

• Assist in setting up and optimizing paid campaigns on Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube).

• Monitor campaign KPIs such as CTR, CPL, ROAS and support ongoing optimizations.

• Execute A/B testing of creatives, ad copies, and landing pages.

• Run retargeting campaigns and support funnel optimization.

• Prepare and maintain weekly performance reports.

  • Analytics & Growth:

• Track and analyze key organic and paid metrics (reach, impressions, engagement rate, conversions).

• Stay updated on social trends, platform algorithms, and ad marketing benchmarks.

• Coordinate with internal teams to align campaigns with product launches, webinars, and testimonials.

Requirements:
  • Experience:

• 2–4 years of experience in Social Media & Performance Marketing (EdTech/Finance preferred).

  • Education:

• Bachelor's degree in Marketing, Mass Communication, or equivalent.

  • Skills:

• Hands-on experience with Instagram, YouTube, Meta Ads Manager, Google Ads Manager, GA4, and UTM tagging.

• Strong written & verbal communication skills in English & Hindi.

About Us:

We are a leading Stock Market Education company founded in 2018. Our dream is to spread system-based financial education to Indian households.



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