Digital Content Strategist

2 days ago


Bhopal, Madhya Pradesh, India Dainik Bhaskar Full time

**Job Summary:** Dainik Bhaskar seeks a seasoned professional to drive growth strategy for its mobile news app. This role requires expertise in editorial management, digital marketing, and product development.

The ideal candidate will possess a deep understanding of user behavior, content creation, and audience engagement. They will work closely with the Editor-in-Chief, product teams, and growth marketers to develop strategies that increase app downloads, active users, and engagement metrics.

**Key Responsibilities:

Editorial Leadership:

  • Develop content strategies that align with editorial goals and growth objectives.
  • Mentor a team of editors and writers to ensure content quality and resonance with the target audience.
  • Monitor news trends and emerging stories to maintain the app's relevance and competitiveness.

Innovation & Experimentation:

  • Lead efforts to experiment with new storytelling formats to engage a mobile-first audience.
  • Collaborate with the product team to propose and test new app features that enhance user experience and drive engagement.

**Salary:** Estimated $120,000 - $180,000 per annum



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