Digital Content Strategist
2 days ago
**Job Summary:** Dainik Bhaskar seeks a seasoned professional to drive growth strategy for its mobile news app. This role requires expertise in editorial management, digital marketing, and product development.
The ideal candidate will possess a deep understanding of user behavior, content creation, and audience engagement. They will work closely with the Editor-in-Chief, product teams, and growth marketers to develop strategies that increase app downloads, active users, and engagement metrics.
**Key Responsibilities:
Editorial Leadership:
- Develop content strategies that align with editorial goals and growth objectives.
- Mentor a team of editors and writers to ensure content quality and resonance with the target audience.
- Monitor news trends and emerging stories to maintain the app's relevance and competitiveness.
Innovation & Experimentation:
- Lead efforts to experiment with new storytelling formats to engage a mobile-first audience.
- Collaborate with the product team to propose and test new app features that enhance user experience and drive engagement.
**Salary:** Estimated $120,000 - $180,000 per annum
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