Digital Content Strategist
19 hours ago
In this pivotal role, you will lead the growth strategy for our mobile news app, driving audience development, retention, experimentation, and engagement. With a deep understanding of mobile user behavior, digital marketing, and product development, you will work closely with our Editor-in-Chief, product teams, and growth marketers to create and implement strategies that grow our audience and improve retention.
Key Responsibilities:- Editorial Leadership:
- Develop content strategies that align with both editorial goals and growth objectives, focusing on increasing user engagement and time spent on the app.
- Mentor a team of editors and writers, ensuring that content across all categories aligns with our editorial vision and resonates with our mobile audience.
- Monitor news trends and emerging stories, ensuring the platform remains current and competitive.
- Design content experiments that can boost growth.
- Growth:
- Develop and execute strategies to grow app downloads, active users, and engagement metrics.
- Identify and implement opportunities to increase retention.
- Use data and analytics to identify trends in user behavior, content performance, and engagement, then implement data-driven strategies to improve KPIs.
- Conduct A/B testing and experimentation with new content formats and user engagement features to drive growth.
- Create SEO and social media strategies to boost growth.
- Innovation & Experimentation:
- Lead efforts to experiment with new storytelling formats to engage a mobile-first audience.
- Work with the product team to propose and test new app features to enhance the user experience and drive engagement.
- Stay updated on emerging trends in mobile apps, digital content, and audience behavior, and bring new ideas for how to improve the app experience and content strategy.
We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience, as well as a comprehensive benefits package including health insurance, retirement plan, and paid time off.
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