Digital Content Strategist

19 hours ago


Bhopal, Madhya Pradesh, India Dainik Bhaskar Full time
Job Description

In this pivotal role, you will lead the growth strategy for our mobile news app, driving audience development, retention, experimentation, and engagement. With a deep understanding of mobile user behavior, digital marketing, and product development, you will work closely with our Editor-in-Chief, product teams, and growth marketers to create and implement strategies that grow our audience and improve retention.

Key Responsibilities:
  • Editorial Leadership:
    • Develop content strategies that align with both editorial goals and growth objectives, focusing on increasing user engagement and time spent on the app.
    • Mentor a team of editors and writers, ensuring that content across all categories aligns with our editorial vision and resonates with our mobile audience.
    • Monitor news trends and emerging stories, ensuring the platform remains current and competitive.
    • Design content experiments that can boost growth.
  • Growth:
    • Develop and execute strategies to grow app downloads, active users, and engagement metrics.
    • Identify and implement opportunities to increase retention.
    • Use data and analytics to identify trends in user behavior, content performance, and engagement, then implement data-driven strategies to improve KPIs.
    • Conduct A/B testing and experimentation with new content formats and user engagement features to drive growth.
    • Create SEO and social media strategies to boost growth.
  • Innovation & Experimentation:
    • Lead efforts to experiment with new storytelling formats to engage a mobile-first audience.
    • Work with the product team to propose and test new app features to enhance the user experience and drive engagement.
    • Stay updated on emerging trends in mobile apps, digital content, and audience behavior, and bring new ideas for how to improve the app experience and content strategy.

We offer a competitive salary range of $80,000 - $120,000 per annum, depending on experience, as well as a comprehensive benefits package including health insurance, retirement plan, and paid time off.



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