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Marketing Strategy Director

1 month ago

Pune, Maharashtra, India Genpact Full time

Genpact is a global professional services and solutions firm that delivers outcomes that shape the future. Our people are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose, we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Job Summary

The Assistant Vice President, Marketing Automation will lead the team and initiatives driving world-class marketing automation and multi-touch attribution across every lead and client touchpoint. This role will utilize Marketo and Salesforce.com expertise to play an integral part in driving inflow and revenue growth across all marketing channels.

Key Responsibilities
  • Own, develop, and improve the global marketing automation and multi-touch attribution processes across channels, including scalability, standard methodologies, future roadmap, and product releases.
  • Take the role of channel owner for outbound, setting the direction, requirements, and plan for the channel to support Genpact's business objectives.
  • Stay current on industry standard methodologies and e-privacy laws; implement new features, functionality releases, sophisticated workflows, personalization, and innovative segmentations.
  • Keep current with the latest technologies and releases with Salesforce Account Engagement (Pardot) and Salesforce.com, and advise on their implications for the organization.
  • Regularly supervise and maintain synchronization between Marketing Automation Platform and CRM systems.
  • Develop sophisticated multi-touch lead cultivate campaign journeys across all channels.
  • Collaborate with Marketing Operations to establish closed-loop analytics to understand how our marketing activity turns into customers, and continually refine our process to convert customers through management of our attribution platform.
  • Work with partners to define, implement, and continuously improve lead nurture flows, database segmentation, and campaign execution.
  • Build and execute new processes to improve marketing automation and attribution efficiencies; build metrics that supervise performance for continuous improvements to areas such as analyzing campaigns, list segmentation, attribution, touch analysis, and ensuring the use of reliable and relevant data.
  • Evaluate new technologies to continuously improve marketing team performance.
Qualifications
  • Experience in marketing automation, marketing operations, analytics, or similar.
  • Experience in a leadership or management role.
  • Proficiency in using Salesforce Account Engagement (Pardot) and Salesforce.com.
  • Ability to operate in a fast-paced environment with opposing priorities.
  • Consistent record of achieving results in a matrixed, time-critical environment.
  • Ability to work in a collaborative and hands-on environment, seamlessly moving between strategy and execution.