Visual Identity Specialist
2 weeks ago
At Genpact, we are seeking a skilled Visual Identity Specialist to join our team.
The successful candidate will support our client’s brand and marketing teams by designing marketing touchpoints across various media that align with the client’s brand identity.
Working from creative briefs and/or direction from creative leadership, the Visual Identity Specialist will endeavor to help the client break through the banking category “sea of sameness” with fresh, dynamic design.
The ideal candidate will be able to collaborate and fuse their designs with other creative elements, ensuring a cohesive visual tone across all communications.
Responsibilities include:
- Developing Creative Concepts: Concepting and creating advertising and marketing platforms that achieve stated objectives;
- Designing Dynamic Visuals: Using the latest design programs to create artwork that grabs people’s attention;
- Support the Production Process: Collaborating with other team members to search for photos, artwork, and other visual assets; re-sizing and re-orienting existing creative assets;
- Defining and Guiding Our Look: Ensure consistency in our visual tone across all communications, via brand standards.
Qualifications we seek in you:
Minimum Qualifications / Skills
Bachelor’s degree;
3+ years of related experience involving developing Internet commerce, electronic marketing and online creative;
Hands on experience in Adobe Creative Cloud software, primarily Illustrator, Photoshop and InDesign.
Preferred Qualifications/ Skills
Passion for design and eagerness to learn from and collaborate with other creative people;
Understanding and distinction between creative expression and commercial effectiveness;
Works well in a fast-paced environment;
Strong attention to detail and an ability to prioritize work in a fast-paced environment.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.
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