Digital Personalization Strategist

24 hours ago


Gulbarga, Karnataka, India beBeeAdobe Full time ₹ 28,00,000 - ₹ 42,00,000

Job Opportunity:

We are seeking a highly skilled professional to lead personalization and optimization initiatives across digital platforms.

The ideal candidate will have extensive experience in Adobe Target, with additional expertise in Adobe Edge and a strong understanding of Adobe Journey Optimizer (AJO).

Familiarity with Customer Data Platforms (CDP) is an asset.

About the Role:

  • Develop and implement Adobe Target solutions for personalized experiences across web and mobile platforms.
  • Collaborate with cross-functional teams to integrate Adobe Edge for real-time decisioning.
  • Provide strategic guidance on AJO capabilities and journey orchestration.
  • Work with marketing and data teams to align personalization strategies with business objectives.
  • Ensure scalable and maintainable architecture for Adobe Experience Cloud integrations.
  • Support CDP-related initiatives and audience segmentation strategies.

Key Qualifications:

  • Strong hands-on experience with Adobe Target architecture and implementation.
  • Exposure to Adobe Edge and its integration capabilities.
  • High-level understanding of Adobe Journey Optimizer (AJO).
  • Familiarity with Customer Data Platforms (CDP) and audience management.


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