
Digital Personalization Strategist
24 hours ago
Job Opportunity:
We are seeking a highly skilled professional to lead personalization and optimization initiatives across digital platforms.
The ideal candidate will have extensive experience in Adobe Target, with additional expertise in Adobe Edge and a strong understanding of Adobe Journey Optimizer (AJO).
Familiarity with Customer Data Platforms (CDP) is an asset.
About the Role:
- Develop and implement Adobe Target solutions for personalized experiences across web and mobile platforms.
- Collaborate with cross-functional teams to integrate Adobe Edge for real-time decisioning.
- Provide strategic guidance on AJO capabilities and journey orchestration.
- Work with marketing and data teams to align personalization strategies with business objectives.
- Ensure scalable and maintainable architecture for Adobe Experience Cloud integrations.
- Support CDP-related initiatives and audience segmentation strategies.
Key Qualifications:
- Strong hands-on experience with Adobe Target architecture and implementation.
- Exposure to Adobe Edge and its integration capabilities.
- High-level understanding of Adobe Journey Optimizer (AJO).
- Familiarity with Customer Data Platforms (CDP) and audience management.
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