Performance Marketing Specialist

5 days ago

Vellore, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 10,00,000 - ₹ 20,00,000

About Savvytree

We are a dynamic marketing & communications agency growing brands through strategy-first creativity.

Job Responsibilities:

  • Data-Driven Performance Marketing
  1. Develop and execute end-to-end performance marketing strategies that align with client goals and drive measurable growth.
  2. Ensure campaign objectives are clearly defined, executed, and optimized to achieve maximum ROI and customer acquisition.
Cross-Channel Campaign Management
  1. Plan, launch, and optimize paid marketing campaigns across Google Ads, Bing Ads, and key social platforms.
  2. Align messaging with brand tone while tailoring creatives and copy to each platform's best practices.
Performance Analysis & Optimization
  1. Leverage tools like Google Analytics, Google Tag Manager, and platform-specific insights to track user behavior, campaign performance, and conversion pathways.
  2. Use data to inform decisions and iterate on strategy for continuous improvement.
Budget Effectiveness & ROI Management
  1. Conversion Rate Optimization: Continuously improve landing pages, ad creatives, and user experiences to maximize conversion rates and customer acquisition.
  2. Manage and allocate digital advertising budgets effectively, ensuring optimal use of resources and cost efficiency.
Continuous Improvement & Experimentation
  1. Continuously A/B test creatives, ad copies, targeting, and bidding strategies to identify high-performing combinations.
  2. Stay agile and responsive to market dynamics to meet evolving campaign objectives.
Innovation & Channel Exploration
  1. Stay updated with digital marketing technologies, tools, and platforms, and assess their potential for enhancing campaign performance.
  2. Monitor competitors' performance marketing strategies and identify opportunities for improvement and differentiation.
  3. Recommend new performance marketing opportunities for clients.
Collaboration & Communication
  1. Collaborate cross-functionally with content, creative, strategy, and client servicing teams to ensure integrated campaign execution.
  2. Present campaign insights, performance reports, and optimization plans to internal stakeholders and clients.
Reporting & Insights
  1. Prepare detailed campaign performance reports with actionable insights and strategic recommendations.
  2. Analyse KPIs such as CTR, conversion rate, CAC, ROAS, and engagement metrics to drive future planning.

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