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Director of Product Marketing

3 weeks ago

Gurgaon, Haryana, India beBeeSenior Full time ₹ 1,80,00,000 - ₹ 2,10,00,000

We are seeking a results-driven Senior Marketing Manager to lead our marketing strategy, brand positioning, and sales enablement activities.

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The ideal candidate will possess deep knowledge of B2B industrial marketing, preferably in the construction, electrical, infrastructure, or polymer-based products sector.

This role demands experience with government bodies, infrastructure firms, and private industrial clients across India.

  • Strategic Planning & Execution

The successful candidate will develop and implement integrated marketing strategies to promote FRP Pultrusion and SMC product lines.

They will identify market opportunities in government tenders, EPC contractors, builders, architects, and distributors.

  • Branding & Communication

The Senior Marketing Manager will oversee the creation of marketing collaterals, brochures, datasheets, case studies, videos, and product presentations.

They will strengthen brand visibility through trade shows, exhibitions, digital marketing, and PR initiatives.

  • Market Research & Insights

The candidate will analyze industry trends, competitor strategies, and customer behavior to provide actionable insights to sales and leadership teams.

They will monitor pricing trends, and suggest product positioning accordingly.

  • Channel & Tender Marketing

The Senior Marketing Manager will build relationships with contractors, consultants, and PSU/CPWD/PWD tendering authorities for product approvals.

They will support tender participation by coordinating documentation and marketing inputs.

  • Digital & Social Media Marketing

The successful candidate will lead B2B digital marketing efforts via LinkedIn, Google Ads, SEO/SEM, and company website.

They will supervise content strategy, campaign execution, and lead generation programs.

  • Team Leadership & Coordination

The Senior Marketing Manager will mentor and guide junior marketing executives and interns.

They will work closely with Sales, Design, and Production teams to align marketing goals with business objectives.

MBA in Marketing / Business Development or equivalent.

8+ years of experience in marketing in FRP, SMC, or Composite related products.

Excellent understanding of B2B marketing, government procurement systems, and project-based selling.

Strong communication, analytical, and presentation skills.

Proficiency in MS Office, CRM tools, and digital marketing platforms.

Experience with FRP, SMC, or construction-related products is preferred.

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