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Digital Marketing Strategist

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Job Summary

We are seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing end-to-end digital marketing strategies that drive business growth.

Main Responsibilities
  • Digital Marketing Strategy Development: Collaborate with cross-functional teams to develop and implement comprehensive digital marketing strategies that align with business objectives.
  • Campaign Planning and Execution: Plan, launch, manage, and optimize digital marketing campaigns across multiple channels, including Google Ads, LinkedIn, Meta, and retargeting/display platforms.
  • Target Audience Analysis: Conduct thorough analysis of target audience personas, including research and segmentation, to inform marketing strategies.
  • Content Creation: Develop effective ad copy and work with design teams to create engaging creative assets, utilizing AI-powered tools where appropriate.
  • Data Analysis and Insights: Monitor campaign performance, analyze data, and generate insights to inform optimization decisions.
Requirements

To succeed in this role, you will need:

  • Strong understanding of digital marketing principles and practices;
  • Experience with paid advertising platforms, including Google Ads, LinkedIn, and Meta;
  • Excellent analytical and problem-solving skills;
  • Ability to collaborate effectively with cross-functional teams;
  • Strong communication and project management skills;
What We Offer

We offer a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.