Senior Digital Content Strategist

3 days ago

Hyderabad, Telangana, India beBeeDigital Full time ₹ 15,57,744 - ₹ 24,45,071

Job Title:

Manager - Content Marketing Technology

About The Role:

The successful candidate will have the opportunity to lead a technical team, providing direction and guidance to ensure the successful delivery of scalable, high-impact solutions that drive business value. This role is central to shaping our digital content strategy, enhancing operational efficiency, and delivering seamless, scalable, and compliant digital experiences.

Key Responsibilities:

  • Lead the design, development, and deployment of digital experiences using Adobe Experience Cloud tools.
  • Define and execute scalable web strategies that align with enterprise marketing and digital goals.
  • Guide roadmap development for Adobe-based content solutions, ensuring regulatory compliance, scalability, and measurable performance outcomes.
  • Analyze data from Adobe Content Analytics and other tools to inform strategic decisions and improve digital effectiveness.

Operational Excellence:

  • Own the governance of content workflows, taxonomy, and digital asset management using Adobe Assets and Workfront.
  • Implement robust operational processes for development, testing, deployment, and performance monitoring.
  • Champion web performance, SEO, accessibility, and compliance with regulatory and brand standards.

Team & Project Delivery:

  • Manage and mentor a team of developers, content technologists, and offshore contributors.
  • Oversee day-to-day execution of content technology workstreams, including sprint planning, task prioritization, and vendor coordination.
  • Promote a collaborative team culture, encouraging continuous improvement and cross-functional learning.

Collaboration & Communication:

  • Serve as a point of contact for global stakeholders including marketing, product, and digital technology teams.
  • Facilitate effective communication across time zones, ensuring alignment on priorities, project status, and delivery timelines.
  • Collaborate with offshore/onshore development teams, ensuring smooth and effective delivery of projects.

Requirements:

  • 5+ years of experience in web development, content management, or digital product leadership, with at least 3 years in a managerial role.
  • Deep expertise with Adobe Experience Cloud, especially AEM Sites & Assets, Workfront, Creative Suite, and Adobe Content Analytics.
  • Proven track record of leading digital content initiatives with cross-functional teams.
  • Strong understanding of web content lifecycle, content governance, and metadata strategy.

Preferred Experience:

  • Pharmaceutical or healthcare sector experience.
  • Familiarity with Agile methodologies and sprint-based delivery.
  • Working knowledge of Salesforce Marketing Cloud or other CRM platforms.
  • Technical understanding of web architectures, APIs, and performance optimization.

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