Senior Digital Technology Strategist

10 hours ago

Belgaum, Karnataka, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

Job Opportunity:

A results-driven Digital Technology Strategist is needed to spearhead revenue growth by optimizing digital technology, integrations, and yield strategies across programmatic channels.

Key Responsibilities:

  • Programmatic & Yield Strategy
    • Design and execute data-driven strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
    • Monitor key performance indicators (KPIs) such as eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
    • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
  • Digital Technology Integrations
    • Lead the integration of supply-side platforms (SSPs), demand-side platforms (DSPs), ad exchanges, data partners, and header bidding solutions.
    • Drive adoption of advanced digital technology solutions (Prebid, Open Bidding, server-to-server setups).
    • Ensure seamless technical setup, quality assurance (QA), and troubleshooting for all partners.
  • Platform & Infrastructure Ownership
    • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
    • Develop scalable solutions for accelerated mobile pages (AMP), mobile web (mWeb), and app monetization.
    • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Innovation & Experimentation
    • Stay ahead of industry developments (Privacy Sandbox, identity solutions, supply path optimization).
    • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

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