Optimizing User Experience

5 days ago

Thoothukudi, Tamil Nadu, India beBeeDigital Full time ₹ 8,00,000 - ₹ 15,00,000
Digital Growth Specialist

Social media platforms are a critical channel for reaching and engaging with customers. To maximize the potential of these channels, we need professionals who can develop and implement effective strategies that drive conversions.

This role is perfect for someone with a passion for data-driven decision making and a knack for creative problem solving. As a Digital Growth Specialist, you will be responsible for developing and executing end-to-end strategies to improve conversion rates from our website and marketing campaigns across different paid and organic channels.

  • You will analyze data from various sources, including Google Analytics, to identify areas of improvement and design experiments to test hypotheses.
  • You will work closely with cross-functional teams, including design, development, and content, to plan and execute experiments.
  • You will continuously monitor and report key performance indicators (KPIs) and insights to stakeholders, recommending improvements and refining tests based on this data.
  • You will create a thorough, replicable, scalable framework for continuous experimentation and improvement.

To succeed in this role, you will need:

  • At least 2-3 years of experience in B2B SaaS marketing teams, with a focus on conversation optimization and growth marketing efforts.
  • Experience in running and analyzing A/B, split, and multivariate tests end-to-end.
  • Strong understanding of conversion copywriting, user experience and web design principles.
  • Proficiency in data and customer analytics principles and tools, including Google Analytics 4, HubSpot, MixPanel and data visualization tools like Google Looker Studio.
  • Ability to work with cross-functional technical teams on website tracking and troubleshooting.

We offer:

  • A fast-paced, dynamic work environment where you can grow professionally and personally.
  • The opportunity to work with a great team with diverse backgrounds from world-class organizations.
  • Complete transparency on strategy, business metrics, key performance indicators, and major initiatives across the organization.
  • No micromanagement - own up your work and be accountable without close supervision.

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