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Content Creator for Digital Campaigns
2 weeks ago
About This Role
We're seeking a creative Content Creator to craft compelling video scripts for social media and promotional campaigns. The ideal candidate possesses storytelling skills, understands digital audiences, and can develop engaging content.
Key Responsibilities
- Write high-performing scripts for short-form videos, reels, and course promos tailored for platforms like Instagram, YouTube, and Meta Ads.
- Collaborate with the content, design, and video teams to conceptualize and execute ideas that drive attention and conversions.
- Create copy for social media posts, ad campaigns, landing pages, and emailers to support digital marketing efforts.
- Understand target audience personas and write content that aligns with their interests, challenges, and motivations.
- Maintain consistency in tone, messaging, and storytelling across all platforms.
- Participate in brainstorming sessions and content planning meetings.
- Continuously optimize scripts and copies based on performance data and feedback.
Required Skills & Qualifications
The successful candidate will have:
- 2-4 years of experience as a copywriter or similar role in digital-first brands or agencies.
- Proven experience in writing video scripts for social media, brand storytelling, and promotional content.
- Excellent command of English with strong storytelling, grammar, and creative writing skills.
- Ability to adapt tone and style for different platforms and audiences.
- Familiarity with social media trends, ad formats, and content best practices.
- Highly collaborative, open to feedback, and capable of working in a fast-paced creative environment.
A portfolio showcasing video scripts, social media copies, and promotional campaigns is highly desirable.
