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Wordsmith
2 weeks ago
The role of a brand voice storyteller is to craft and shape the narrative that brings a brand to life.
- Create compelling stories across various touchpoints, from brand manifestos and campaign lines to packaging copy and product stories.
- Develop and maintain brand voices that resonate with audiences, ensuring consistency and nuance in tone and language.
- Translate strategic insights into memorable messaging, turning data-driven information into engaging narratives.
- Collaborate with creative teams to bring ideas to life, working closely with art directors, designers, and other stakeholders to ensure cohesive storytelling.
- Contribute to the development of naming frameworks, brand worlds, and messaging strategies.
- Present work clearly and confidently, both internally and with clients, highlighting key takeaways and recommendations.
- Stay attuned to cultural trends and adapt tone accordingly, balancing humor, restraint, edge, or warmth depending on context.
- 2-4 years of professional writing experience in branding, advertising, or content-driven studios.
- A diverse portfolio showcasing range in packaging, naming, brand storytelling, and campaigns.
- A deep understanding of how brand architecture and voice intersect in storytelling.
- Strong craft skills, with the ability to design tone and think in stories.
- Collaborative, detail-oriented, and curious, with the ability to work efficiently without sacrificing nuance.
