
Digital Marketing Specialist
21 hours ago
We are seeking an experienced digital marketing professional to spearhead our Google Ads strategy.
The ideal candidate will have a proven track record of managing large-scale Google Ads campaigns, with a strong understanding of audience targeting, bidding strategies, and performance optimization.
This role requires a skilled marketer who can plan, launch, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max. The successful candidate will also be responsible for monitoring campaign performance and conversions using GA4 and in-platform tools.
A key aspect of this role is analyzing data, identifying trends, and continuously improving ROAS and CPA. Additionally, the candidate will need to collaborate with cross-functional teams to align messaging with business goals.
Requirements include 3–5+ years of direct experience managing large-scale Google Ads campaigns, with demonstrated success managing budgets over $100,000/month. Proficiency with GA4, Google Tag Manager, and conversion tracking setup is essential.
Main Responsibilities:
- Plan and execute Google Ads strategies to drive conversions and revenue
- Manage and optimize Google Ads campaigns across multiple platforms
- Monitor and analyze campaign performance using GA4 and in-platform tools
- Analyze data to identify trends and areas for improvement
- Collaborate with cross-functional teams to achieve business objectives
Requirements:
- 3–5+ years of experience in digital marketing, specifically Google Ads
- Demonstrated success managing large-scale Google Ads campaigns
- Strong understanding of audience targeting, bidding strategies, and performance optimization
- Proficiency with GA4, Google Tag Manager, and conversion tracking setup
- Excellent analytical and problem-solving skills
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