
Lead Digital Growth Specialist
5 days ago
We are seeking a seasoned Digital Marketing Manager to lead our paid media campaigns across various platforms, focusing on maximizing ROI and driving growth.
- Plan, monitor, and optimize paid media campaigns for maximum ROI.
- Track daily performance metrics, taking corrective actions quickly.
- Ensure accurate conversion tracking via Google Tag Manager and UTM tagging.
- Drive A/B testing for creatives, targeting, and landing pages.
- Review lead quality and coordinate with CRM to improve appointment conversion.
- Manage the agency relationship with weekly performance reviews and clear KPIs.
- Oversee SEO efforts to rank for key specialties and geographies.
- Deliver regular performance dashboards to leadership.
Requirements:
- Proven experience in performance marketing, ideally in healthcare or service industry.
- Strong analytical mindset, prioritizing data over opinion.
- Excellent coordination & communication skills.
- Hands-on with Google Ads, Meta Ads, SEO, GA.
- Analytical, ROI-focused, strong communicator.
About Us
A leading network of women & children's hospitals is expanding its marketing team to scale presence and drive measurable growth across all centers. With a strong digital-first approach, we combine clinical excellence with exceptional patient experiences, making us a trusted choice for families across the country.
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