Marketing Automation Specialist

1 month ago


Bengaluru, Karnataka, India Risk Resources LLP Full time
Role Overview:

The Adobe Campaign role at Risk Resources LLP is pivotal in driving customer engagement and delivering impactful marketing initiatives. This position plays a crucial part in the planning and optimization of personalized multichannel marketing campaigns.

Key Responsibilities:
  • Design and implement marketing automation campaigns using Adobe Campaign.
  • Manage customer segmentation and targeting for personalized marketing communications.
  • Develop and maintain a marketing campaign calendar.
  • Collaborate with cross-functional teams to ensure campaign alignment with business objectives.
  • Monitor campaign performance and optimize strategies for improved results.
  • Utilize Adobe Campaign to create personalized customer journeys and experiences.
  • Ensure data integrity and cleanliness within the Adobe Campaign platform.
  • Implement A/B testing and analyze campaign results to drive continuous improvement.
  • Train and educate team members on Adobe Campaign best practices.
  • Provide technical support and troubleshooting for Adobe Campaign-related issues.
Required Qualifications:
  • Bachelor's degree in Marketing Communications or a related field.
  • 35 years of experience working with Adobe Campaign or similar marketing automation platforms.
  • Strong understanding of CRM concepts and database management.
  • Proficiency in SQL for data querying and manipulation.
  • Experience in HTML for email template design and customization.
  • Demonstrated project management skills with the ability to manage multiple campaigns simultaneously.
  • Excellent analytical and problem-solving abilities.
  • Understanding of digital marketing principles and best practices.
  • Exceptional communication and interpersonal skills.
  • Ability to thrive in a fast-paced and dynamic environment.

sql, html, interpersonal skills, database management, digital marketing, customer segmentation, CRM, project management, campaign management, Adobe Campaign, Adobe, marketing automation, campaigns, communication



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