Digital Marketing Campaign Strategist

5 days ago

Vizag, Andhra Pradesh, India beBeeExpert Full time ₹ 12,00,000 - ₹ 20,00,000
Job Opportunity

About the Role:

As a Paid Social Expert, you will be responsible for developing and executing comprehensive strategies for all paid social channels. This involves conducting in-depth cross-functional analysis to recommend budget allocation across channels, devices, and campaigns.

Key Responsibilities Include:

  • Driving app acquisition campaign improvement
  • Being accountable for performance against monthly targets
  • Coaching team members

In this role, you will own the full project and campaign lifecycle, ensuring high-quality delivery and KPI achievement through cross-functional teams. You will collaborate with local marketing teams and provide clear guidance on how to best execute local tactics.

To be successful in this role, you must have gained at least 5 years of professional experience managing paid social advertising campaigns. You should have managed campaigns for ideally at least 2 of the following channels (Meta, Snapchat, TikTok, Twitter) and have strong app acquisition expertise and full-funnel marketing experience.

Required Skills and Qualifications:

  • Strong analytical skills with the ability to translate data insights into actionable strategies
  • Excellent communication and interpersonal skills, with the ability to manage stakeholders effectively
  • Demonstrated ability to identify marketing opportunities and develop strategic solutions
  • Ability to initiate innovations, provide feedback, and influence the broader team
  • Up-to-date knowledge of regulations, policies, and best practices in digital marketing

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