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Digital Marketing Strategist
3 weeks ago
Grapes Worldwide, a leading Integrated communications agency, nurtures digital strategy and marketing approach across paid, earned, and owned platforms.
We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.
Key responsibilities include developing, executing, and optimizing campaigns across Google Ads and Meta Ads, driving performance and sales-led campaigns, managing Google Merchant Center feeds, setting up and maintaining accurate tracking using Google Tag Manager, monitoring, analyzing, and reporting campaign performance, and managing campaign budgets, targeting, and bidding strategies.
Requirements:- 1-2 years of experience in managing Google & Meta Ads campaigns.
- Hands-on experience with GTM, Shopping Ads, and campaign reporting.
- Strong knowledge of performance marketing, analytics, and digital advertising platforms.
- Excellent analytical and numerical skills with a data-driven mindset.
- Ability to manage multiple campaigns, budgets, and performance goals effectively.
