Chief Content Officer

2 weeks ago

Vellore, Tamil Nadu, India beBeeCreative Full time ₹ 20,00,000 - ₹ 25,00,000
Creative Strategist

Key Responsibilities:

We design and lead customer-centric creative strategies that enhance brand storytelling, product launches, and seasonal campaigns.

  • We collaborate with marketing and content teams to create engaging digital experiences across websites, social media, email, and paid advertising.
  • We translate customer insights, trends, and data into creative concepts that improve conversion rates and retention.

Content Planning & Messaging

  • We develop messaging frameworks and content strategies that highlight product benefits, promotions, and lifestyle narratives.
  • We ensure consistent brand voice and aesthetics across campaigns while optimizing for different customer segments.
  • We support personalization efforts and dynamic content strategies to meet diverse shopper needs.

Collaboration & Execution

  • We partner with cross-functional teams—performance marketing, product, design, analytics—to align creative outputs with business objectives.
  • We work with external agencies and internal teams to oversee campaign execution, ensuring deadlines, quality standards are met.
  • We provide strategic guidance on creative assets, visuals, storytelling approaches, and customer journeys.

Data-Driven Optimization

  • We leverage customer behavior data, A/B testing results, and performance metrics to refine creative strategies and maximize ROI.
  • We identify opportunities for improvement and iterate on campaigns to achieve KPIs such as engagement, click-through rates, and sales.

Industry & Trend Expertise

  • We stay updated on e-commerce trends, digital marketing innovations, customer experience enhancements, and competitor strategies.
  • We apply insights from research and analytics to anticipate market shifts and recommend creative adjustments.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • 3–6 years of experience in creative strategy, content marketing, or brand storytelling, preferably in the e-commerce space.
  • Proven experience developing integrated campaigns that boost customer engagement and drive conversions.
  • Strong understanding of customer behavior, UX principles, and digital marketing channels.
  • Ability to translate data into creative narratives and actionable strategies.
  • Excellent collaboration, communication, and presentation skills.
  • Experience working with cross-functional teams and managing multiple projects in a fast-paced environment.
About this role

This is an exciting opportunity to join our team and take your creative career to the next level. As a Creative Strategist, you will be responsible for developing innovative campaigns that drive results and exceed customer expectations.

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