Digital Marketing Strategist
1 month ago
We are Repos Energy India Pvt Ltd., a pioneering company transforming the energy landscape through innovative technology and AI-driven solutions. We are seeking a highly skilled Digital Marketing Manager to join our team and drive our digital marketing efforts.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to amplify our brand presence and drive e-commerce growth.
- Lead the development of campaign content, working closely with the Brand team to ensure consistency and impact.
- Collaborate with the Sales and Strategy team to analyze performance reports and build strong customer lifecycle funnels.
- Own operations of all channels of communication with users, including email, SMS, push notifications, in-app, and WhatsApp bot.
- Identify new trends, technologies, and solutions in the marketplace to scale our business.
- Deal with 3rd party vendors for affiliate marketing campaigns.
- Develop and implement data-driven marketing strategies using demographic and behavioral data to create innovative and personalized nurture experiences for customers and prospects.
- Define and kick-start new initiatives, clearly identifying KPIs and targets, and see through to successful execution and on-time delivery.
- Assess and report on the results of initiatives vs their expected impact.
Requirements:
- 1-3 years of experience in running lead generation and app installs (acquisition and retention) and e-commerce campaigns across Facebook, Instagram, Google, LinkedIn, and Twitter ads.
- Good understanding of CRM and landing page creation.
- Hands-on experience of Google Analytics and Google Tag Manager. Knowledge of MixPanel would be a plus.
- Good knowledge of Microsoft Excel with a knack for numbers for data analysis.
- Good understanding of Marketing Automation tools like CleverTap, MoEngage, WebEngage.
- Excellent team management and scheduling skills, with a structured working style.
- Ability to think creatively and provide solutions through visuals.
- Research-minded and mastery over execution.
- Prepared to share credit for good work and accept blame for bad work.
- Good teacher, leader, and recruiter skills.
- Ability to adapt to change and be agile in a fast-paced startup environment.
- Obsessive curiosity about products, people, and brand building.
- Sense of humor and enthusiasm to work every day.
About Us:
We are creating a revolution in the energy space, transforming the distribution system, and bridging the gap between demand and supply. Our journey started in 2017, from 2 founders to today 300+ Reposians, with Ratan Tata sir investing in us. We have passed the policy to create a new industry of Energy/Fuel-tech, and we are present in 250+ cities across India, delivering 9 Crore liters of fuel on the platform, saving carbon emissions worth planting few million trees, and launching Electric. We are changing the world of energy distribution through our tools and technology of AI, IoT, and Blockchain.
Join Us:
We are a company that values unconditional responsibility and actions to build ourselves as HEROES. With a powerful purpose, right intent, right energies, and giving our 1000% every day, the universe works for us. We are creating magic every day, and we invite you to join us on this revolutionary journey.
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