
Social Media Professional
3 days ago
We are seeking a skilled digital storyteller to shape the online presence of our growing institution and directly impact admissions growth.
Key Responsibilities- Plan, execute and manage daily social media activities across platforms.
- Design, run and optimize paid campaigns to generate quality leads.
- Collaborate with designers to deliver high-converting ad creatives.
- Write engaging ad copies and campaign content.
- Track & analyze campaign performance using various tools.
- Manage remarketing campaigns to re-engage prospective students.
- Align closely with the Admissions team to ensure lead quality and conversion optimization.
- Innovate with campaign strategies for scholarships, education fairs and admissions push.
- Stay updated with the latest trends in social media and paid ads.
- Prepare monthly performance reports.
- A minimum of 2–4 years of experience in social media management + paid marketing.
- Hands-on expertise with Google Ads, Facebook/Instagram Ads and other platforms.
- Strong knowledge of SEO basics, campaign funnels and analytics tools.
- A creative thinker with data-driven decision-making skills.
- The ability to work in a fast-paced environment.
- The opportunity to build and scale the digital presence of a leading higher education institution.
- A dynamic, fast-growing environment with creative freedom.
- Cross-functional exposure in admissions, outreach and branding campaigns.
- A competitive salary with growth opportunities.
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