Search Engine Optimization Specialist

4 days ago

Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title: Digital Marketing Strategist

We are seeking a results-driven Digital Marketing Strategist to join our team. The ideal candidate will be responsible for developing and implementing effective digital marketing strategies and solutions to drive organic growth and improve online presence for partners.

Key Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing strategies to improve online visibility and drive traffic to the website.
  • Conduct thorough keyword research and analysis to identify opportunities for growth.
  • Optimize on-page elements including meta tags, titles, descriptions, and content.
  • Develop and execute link-building strategies to increase domain authority and page rankings.
  • Monitor and analyze website performance using digital marketing tools and analytics platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
  • Stay up-to-date with the latest digital marketing trends, algorithm changes, and best practices.
  • Collaborate with content creators to ensure digital marketing best practices are implemented across all content.
  • Conduct technical SEO audits and work with the development team to implement necessary changes.
  • Track, report, and analyze website analytics and digital marketing performance.
  • Provide regular reports and insights on digital marketing performance and recommend actionable strategies for improvement.
Qualifications:
  • Proven 2-3 years of experience as a Digital Marketing Strategist or similar role, with a track record of successful digital marketing campaigns.
  • In-depth knowledge of digital marketing best practices, search engine algorithms, and ranking factors.
  • Proficiency in using digital marketing tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
  • Strong analytical skills and ability to interpret data to drive actionable insights.
  • Excellent communication and collaboration skills.
  • Ability to manage multiple projects and meet deadlines.
  • Familiarity with content management systems (CMS) and HTML/CSS is a plus.
  • Bachelor's degree in Marketing, Business, Computer Science, or a related field is preferred.

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