Senior Performance Marketing Strategist

4 days ago

Vizag, Andhra Pradesh, India beBeeDigital Full time ₹ 8,00,000 - ₹ 12,00,000
Senior Performance Marketing Executive Role

A highly skilled digital marketer with expertise in scaling campaigns, leading teams, and building client relationships is required to excel in this senior leadership position.

The ideal candidate will oversee the agency's performance marketing practice across paid channels, developing and executing ROI-focused strategies, managing client relationships, and leading a high-performing team.

Key Responsibilities:
  • Paid Media Strategy & Execution: Design and implement data-driven strategies across Google Ads, Facebook/Meta, and other performance platforms.
  • Campaign Management: Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
  • Client Management: Serve as the primary point of contact for key accounts, build trust, present insights, and provide strategic recommendations.
  • Team Leadership: Mentor and manage junior team members, oversee external contractors, and drive accountability.
  • Performance Analysis: Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
Requirements:
  • 5–7+ years of hands-on performance marketing experience with proven success in scaling paid media campaigns.
  • Advanced knowledge of Google Ads, Meta Ads Manager, and Campaign Manager.
  • Certifications in Google Ads, Meta Blueprint, or Ads.
  • Strong understanding of attribution models, A/B testing, and conversion rate optimization.
  • Bachelor's degree in Marketing, Business, or related field.
Preferred Qualifications:
  • 7–10 years of experience, with at least 3+ in an agency leadership role.
  • Additional certifications (e.g., Google Analytics 4, HubSpot, Amazon Ads).
  • Experience in high-growth industries such as SaaS, e-commerce, fintech, or D2C brands.
  • Strong record of managing teams and mentoring talent.
Key Skills & Competencies:
  • Technical expertise: Deep platform knowledge, analytics skills, and campaign troubleshooting.
  • Strategic mindset: Ability to think beyond tactics and develop holistic growth strategies.
  • Client service orientation: Excellent communication, presentation, and relationship-building skills.
  • Leadership ability: Capable of motivating teams, managing performance, and driving accountability.
  • Problem-solving: Analytical thinker with a data-driven approach to decisions.

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