Performance Marketing Strategist

6 days ago

Vizag, Andhra Pradesh, India beBeeDigital Full time ₹ 8,00,000 - ₹ 12,00,000

About us: We're a beauty brand driven by innovation, performance, and deep understanding of modern beauty needs.

Job Overview

We're looking for a data-driven specialist to drive our digital growth across various platforms. The ideal candidate will plan, execute, and optimize campaigns, analyze results, and scale revenue while improving ROI and customer acquisition.

Key Responsibilities
  • Campaign Strategy & Execution
    • Plan and run campaigns across digital and marketplace platforms.
    • Manage resources and optimize for revenue, CAC, and ROAS.
    • Conduct A/B tests on creatives, copies, audiences, and funnels.
  • Analytics & Optimization
    • Track performance metrics and generate actionable insights.
    • Implement retargeting and remarketing strategies.
    • Optimize marketplace visibility and campaigns for better conversions.
  • Collaboration & Content
    • Coordinate with teams for high-performing content.
    • Recommend improvements to enhance campaign effectiveness and growth.
Requirements
  • 3-6 years of experience in performance marketing (D2C/e-commerce preferred).
  • Hands-on with Meta Ads, Google Ads, and AMS.
  • Proficient in analytics tools (Google Analytics, AppsFlyer, or similar).
  • Proven ability to scale campaigns and improve ROAS.
  • Strong analytical and problem-solving skills.

Preferred Qualities

  • Self-starter with ownership and execution focus.
  • Comfortable in a fast-paced, high-growth environment.
  • Passionate about digital marketing trends and performance optimization.

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