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Digital Marketing Strategist

1 week ago

Coimbatore, Tamil Nadu, India Oorla Full time

About Oorla

Oorla is a leading innovator in the digital marketing space, dedicated to delivering exceptional results for our clients.

We are seeking an experienced Digital Marketing Strategist to join our team and help us drive success in performance marketing.

Job Description:

The ideal candidate will have 3 to 4 years of hands-on experience in managing and optimizing digital marketing campaigns to drive measurable results.

Responsibilities include:

  • Planning, executing, and optimizing performance marketing campaigns across various digital channels.
  • Analyzing and reporting on campaign performance, providing actionable insights and recommendations for improvement.
  • Managing budgets effectively to maximize ROI and achieve target KPIs.
  • Conducting A/B testing and other experiments to improve campaign performance.
  • Collaborating with the creative team to develop compelling ad copy and visuals.
  • Monitoring industry trends and competitor activities to identify new opportunities and best practices.
  • Utilizing data analytics tools to track and measure campaign performance.
  • Working closely with other marketing team members to align strategies and ensure cohesive execution.
  • Developing and maintaining strong relationships with external partners, such as agencies and vendors.

Requirements:

To be successful in this role, you will need:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • 3 to 4 years of experience in digital marketing with a strong focus on performance marketing.
  • A proven track record of managing and optimizing PPC campaigns across multiple platforms.
  • Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, etc.).
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Strong organizational skills and attention to detail.

Benefits:

Oorla offers a range of benefits to support your career growth and well-being, including:

  • Opportunities for professional development and growth.
  • A collaborative and dynamic work environment.
  • Unlimited snacks and beverages.
  • Growth acceleration program.
  • Exclusive employee discounts for Fouvi products.
  • Performance-based growth opportunities.