
Lead Designer
1 week ago
Impact-Driven Creative Leader
We're looking for a strategic and creative Senior Graphic Designer who can lead our design vision. The ideal candidate will drive strategy, craft high-conversion visuals, and use psychology-driven design to optimize performance at every funnel stage.
Main Responsibilities:
- Visual Storytelling – Create compelling visual assets that drive engagement and conversions.
- Design Optimization – Develop A/B test variations to maximize campaign performance.
- Client Requests – Translate client requests into strategic, high-impact design solutions.
- Creative Integrity – Balance creativity with efficiency while managing client revisions.
- Design Leadership – Present design concepts and strategic recommendations in client meetings.
- Design Trends – Stay ahead of the curve by keeping up with design trends, platform specs, and emerging tools.
- Design Mentorship – Support and inspire junior designers to grow their creative skills.
- Design Standards – Establish and maintain design standards and processes.
- Team Leadership – Run team meetings and creative reviews that drive real results.
Beyond the Basics:
- Strategic Visuals – Develop and execute high-performance visual strategies across digital platforms.
- Conversion-Focused Design – Create conversion-focused visuals for social media, ads, and marketing campaigns.
- Data-Driven Design – Use behavioural insights and performance analytics to guide design choices.
- Brand Identity – Maintain and refine branding through comprehensive guidelines.
- Collaboration – Work with the strategy team to align creative output with marketing goals.
- Creative Direction – Drive key campaigns with a seamless, user-centric design approach.
- Design Asset Management – Build a library of high-impact design assets.
Your Key Strengths:
- Experience – 4+ years in performance-driven graphic design.
- Portfolio – Show us your best work in social media, digital ads, and branding.
- Design Tools – Adobe Creative Suite (Illustrator, Photoshop) and Figma should feel like second nature.
- Marketing Knowledge – Understand funnels, user behaviour, and how design drives action.
- Clarity – Turn complex ideas into clear, compelling visuals.
- Project Management – Meet deadlines, collaborate seamlessly, and stay organized.
- Attention to Detail – Nothing gets past you when it comes to quality and consistency.
- Communication – Present and justify your design decisions with confidence.
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